Fashionista's How to Make it in Fashion 2014



I attended Fashionista's How to Make it in Fashion this past Friday.  The event took place at the Line Hotel in Los Angeles.  The event featured panels of fashion insiders such as designers, stylists, CEOs, costume designers, and more. 


This panel was based on fashion startups.  It featured Yael Afalo, the founder and CEO of Reformation, an LA-based fashion brand, Patrick Coyn, the co-founder of The Black Tux, a tuxedo rental company,  Katrina Lake, the CEO and founder of Stitch Fix, a website that helps women revamp their style, and Alexandra Spunt, the head of creative at Everlane, a high-end fashion brand.  In regards to why Afalo started her company Reformation, she stated, "There was a need for a sustainable fashion brand for the consumer."  Lake talked about her method of subtly reducing prices instead of redlining products on her site.  She told us, "We don't want to train clients for markdowns."  Spunt mentioned how Everlane's products frequently sell out.  She said that it usually makes consumers want the products more and that "selling out online isn't a bad thing."  In regards to using data gathered on the web and elsewhere, Coyn said, "We use data to drive most of our decisions."


Lubov Azria, the Chief Creative Officer of BCBGMAXAZRIA, grew up in Ukraine and was trained as a ballerina from a young age.  She mentioned that she would spend a lot of time looking at the ballet costumes and that is probably what made her interested in fashion.  She moved to Texas with her family and then eventually to Los Angles by the time she was a senior in high school.  She recalled a story that changed her life.  She started by telling us how one day in 1986 she was walking down Wilshire Boulevard in Beverly Hills.  She stopped in front of a window of Neiman Marcus and admired the most beautiful dress she had even seen.  She then walked inside and asked to try it on.  As she was in the dressing room, she felt so amazing wearing the dress.  She then saw the $3,000 price tag.  At that moment, she made a promise to herself that she would never make a woman feel like she wasn't good enough by making expensive clothing.  Later in the interview, she was asked what made her keep going with her fashion dreams.  "When you give up on your dream, you die," she simply stated.  She also talked about how someone can impress her in an interview by asking questions and doing your homework beforehand.  She also told us that she had plans to make BCBG a true lifestyle brand in the future.


This panel consisted of costume designers such as Soyon An, who has worked on So You Think You Can Dance and American Idol, Mandi Line, who currently works on Pretty Little Liars,  Jil Ohanneson, who does the costumes for Revenge, and Salvador Perez, who is the president of the Costume Designers Guild and also the costume designer for The Mindy Project.  Line got her start in the costume design industry by interning on a movie set and dressing rock bands.  Soyon worked as an assistant stylist, but she missed designing.  She then decided to go into costume design.  Ohanneson got her start by working on films.  Perez mentioned that he often makes 30% of what Mindy wears on The Mindy Project.  All four costume designers agreed that knowing how to sew is a very important skill if you want this job.


George Kotsiopoulos, co-host of E!'s Fashion Police and Who Wore It Better?, spoke during our lunch break.  Kotsiopoulos spent a lot of time talking about the benefits of washable fabrics, since the conference was sponsored by Tide.  He also talked about his past job working at The New York Times in the style department.


This was the stylist panel.  It included Nicole Chavez, Micaela Erlanger, Sally Lyndley, and Tara Swennen.  Erlanger said that as a stylist, you have to be flexible.  Lyndley mentioned that customer service is also an important skill.  Erlanger said that being a stylist is "full time.  It's 24/7."  The stylists all agreed that finding a balance between work and home is key.


Scott Sternberg, the designer of Band of Outsiders, was interviewed.  Sternberg said that he started the brand by just creating men's shirts and ties.  His first major retailer was Barney's.  He talked about his experience with the CFDA Fashion Fund and that Anna Wintour taught him about focus and differentiating his brand from the others.  Sternberg has always thought that fashion is "comically serious."  This is why he decided to make his brand "light and funny."  He also told us a good piece of wisdom:  "I've made a lot of mistakes, but its about learning from them"

Bear Hands and Fences at the Roxy in West Hollywood


Mossimo cardigan from Target.  Billabong tank top.  Levi's 501 shorts.  American Eagle belt.  Converse shoes.

Check out this look on lookbook.nu here!
Listen to "Sleeping on the Floor" by Bear Hands here!

I had a great time at the Bear Hands and Fences concert last week at the Roxy in West Hollywood.  Both bands were amazing.  Since it is still not too cold in L.A., I could get away with wearing shorts at night by throwing on a light cardigan.  I also am in love with this Billabong top.  The text says, "Surf all day, Dance all night."  It's the perfect concert shirt.


Fences


Bear Hands

Mara Hoffman Sample Sale Finds

Yesterday I went to the Mara Hoffman sample sale in Los Angeles.  Not only was this the designer's first sample sale in Los Angeles, Hoffman was present at her sample sale and made sure everything ran smoothly.  The sale was full of dresses, tops, shorts, and hundreds of swimsuits all at great prices.  Check out my finds below!





BCBG 25 Year Retrospective Exhibit




Today I got the chance to tour the BCBG 25 Year Retrospective exhibit.  The exhibit was set up in the BCBG corporate headquarters just outside of Los Angeles.  One of the prominent features was a timeline highlighting what BCBG has accomplished in the last twenty five years.  They also had a display featuring the design process for one of their Spring 2014 looks.  Another great part was a display of looks that had actually walked the runway in New York Fashion Week.  They also had a display of looks that had been worn by celebrities on the red carpet.  Also featured were displays for Hervé Leger and BCBGeneration.


The design process



Past runway shows


Looks that went down the runway


Looks worn by celebrities on the red carpet



Hervé Leger display


BCBGeneration display


More BCBGeneration


BCBG moto jacket.  I need this one.


I'll take this one too!

DVF Journey of a Dress






This weekend I finally saw the DVF Journey of a Dress exhibit in Los Angeles.  The exhibit was amazing!  It was full of great photos and beautiful dresses.  


Laundry blazer from Nordstrom Rack.  Forever 21 shirt.  Levi's legging jeans.  MICHAEL Michael Kors flats from Macy's.  Calvin Klein glasses.

Santa Monica


I've been living in Southern California for a little over 6 months and its still setting in for me that I'm living in such a beautiful place.  Sunset, ocean, and palm trees are a combination that never will get old.


Forever 21 kimono.  Mossimo tank top from Target.  Forever 21 necklace.  Levi's high rise skinny jeans.  Steve Madden sandals.  Calvin Klein glasses.

Check out this look on lookbook.nu here!
Listen to "Santa Monica" by Everclear here!


Let It Go


Levi's jacket.  Phillip Lim for Target bag.  Levi's legging jeans.  Madden Girl boots from Marshall's.  Calvin Klein glasses.

I was at a photo shoot today and this was the view from outside the studio.  The rain decided to stop for a brief moment so I had to get a picture of the skyline.

Check out this look on lookbook.nu here!
Listen to "Let It Go" by The Neighbourhood here!

Joie / Current/Elliott / Equipment Sample Sale in LA (February 2014)


I just came home from the Joie / Current/Elliott / Equipment Sample Sale in LA.  All items in the sale are an extra 50% off their already discounted price!  The sale goes from today until Saturday.  There were tons of tops as well as skirts, dresses, shorts jeans, blazers, and jean jackets.  There also were a few shoes, bags, and bikinis.  Almost everything was a size small and most bottoms were from size 0 to 4.  Since 90% of the time I am not a size small, I was a little disappointed.  Given that this was a sample sale I guess I shouldn't have been too surprised.  I did score some cute Joie shorts in my size for only $15 as well as a Mary Katrantzou for Current/Elliott jean jacket for $23.  Overall, if you're a size small, you can't miss this sale!  If not a size small, I would get over there quickly before all the other sizes are completely gone.